Wine culture can be overwhelming: Shelves are full, language is dense, and confidence often feels like a prerequisite.

One of the most persistent myths in wine culture is that some people simply “have a palate”. And others don’t.

That tasting ability is a kind of innate gift. But taste is not a talent. It is a practice.

Repetition builds trust. Tasting the same wine again builds not only familiarity, but confidence.

Not because you learn the right words, but because you recognize your own responses. Over time, this continuity creates trust: in the wine, and in your palate.

One of the most underrated Shabbat strategies is repetition.

When you drink the same wine on more than one Shabbat (or more than one Friday night), something changes: the wine becomes part of your rhythm. It stops being a “product” and becomes a familiar guest